What is RFM Analysis?
RFM is a method of customer segmentation on the basis of three factors - Recency, Frequency and Monetary Value. It's important for every...
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GY Analytics
- a few seconds ago
- 2 min
How marketing analytics helps you grow business?
As a marketer what questions do you ask yourselves during a customer acquisition campaign through paid digital channels e.g. Facebook,...
GY Analytics
- a few seconds ago
- 3 min
Churn: A necessary evil of Marketing Analytics
Churn is something you never want but still you need to know! Churn analysis is used to identify the loss of revenue or subscription for...
GY Analytics
- a few seconds ago
- 3 min
Affinity Analysis: Route to the win win game!
Affinity analysis, also known as “Market Basket Analysis” is used to identify the two products who have a high probability of being sold...
GY Analytics
- Feb 21
- 3 min
UTM : Your Secret Friend!
Are you looking for further granularity in your attribution report? Like which specific ad of the latest campaign got the highest...
GY Analytics
- Feb 21
- 3 min
What is Customer Lifetime Value?
Customer Lifetime Value(CLTV) : This metric is important if you want to be in the long term game. Customer Lifetime Value is the...
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